Scheduling and Publishing: Options and Requirements

Scheduling and Posting Options by Social Network

This article summarizes which formats you can schedule and publish on each social network, including images, videos, carousels, Stories, Reels, and threads. It also highlights the main network-specific options such as location, tags, first comment, cover images, and more.

Click each network in the table to open its detailed guide and match your post format to the supported options.

Summary table by network

Social network

Images

Videos

GIFs

Carousel / Thread

Other formats

Character limit

Facebook

Up to 10

1 video, Reels (3-90 sec)

1 GIF

No

Stories (60 sec)

16,192

Instagram

Up to 10

Up to 10 (max. 15 min Reels)

No

Carousels (image + video up to 60 sec)

Stories

2,200

Threads

Up to 20

Videos included

Yes

Threads up to 80 posts

Ghost post

500

X

Up to 4

1 video

1 GIF

Threads up to 80 posts

 

280 / 25,000 (X Premium)

Bluesky

Up to 4

1 video

1 GIF

Threads up to 80 posts

 

300

LinkedIn

Up to 20

1 video

1 GIF

Carousel (image or file)

Documents (PDF, PPT, DOC)

3,000

Pinterest

1 image

1 video

No

No

 

500

TikTok

Up to 35 images

1 video (3-10 min)

No

Image carousel

 

2,000 (auto) / 2,200 (manual)

YouTube

No

Shorts (≤3 min), long videos

No

No

Shorts (vertical/square)

5000

Google Business

1 image

1 video (Photo format)

No

No

Post (text + image + link)

1,500

Check the daily posting limits on social networks before planning high-volume publishing.

Network-specific features

Feature

Facebook

Instagram

Threads

X

Bluesky

LinkedIn

Pinterest

TikTok

YouTube

Google Business

Location

✅

✅

❌

❌

❌

❌

❌

❌

❌

❌

Mentions

✅ (Pages)

✅

✅

✅

✅

✅

❌

❌

❌

❌

Alt text

✅

✅

✅

✅

✅

✅

✅

❌

❌

❌

Tag people

❌

✅

❌

✅

❌

❌

❌

❌

❌

❌

Add title

✅

✅

❌

❌

❌

❌

✅

❌

✅

❌

First comment

✅

✅ (feed)

❌

❌

❌

✅

❌

✅

✅

❌

Add cover / thumbnail

✅

✅

❌

❌

❌

✅ (video)

✅ (video)

✅

✅

❌

Hashtag search

❌

✅ (premium)

❌

❌

❌

❌

❌

✅ (premium)

❌

❌

Promote post

✅

✅

❌

❌

❌

❌

❌

❌

❌

❌

Who can reply

❌

❌

✅

✅

❌

❌

❌

❌

❌

❌

Exclusive features by network

Instagram

  • Mix formats in a carousel.

  • Add collaborators.

  • Tag products.

  • Tag audio in Reels.

  • Choose whether Reels appear in the feed.

Bluesky

  • Add post languages to help Bluesky classify the content.

LinkedIn

  • Show a link preview when the post contains one link and at most one image.

  • Create carousels with PDF documents.

YouTube

  • Set audience as made for kids or not made for kids.

  • Choose privacy: Public, Unlisted, or Private.

  • Add category and tags.

Pinterest

  • Select an existing board or create a new one.

  • Add a link.

  • Use the new Pin format.

TikTok

  • Allow comments.

  • Add random music.

  • Enable Duet.

  • Enable Stitch.

  • Mark commercial content.

  • Choose privacy options on personal accounts.

Additional notes

  • Review the image and video requirements to make sure your files meet the supported specs.

  • Open the network-specific guides linked above when you need deeper setup details.

  • If you need help finding a guide, use Help Center search.

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