Scheduling and Publishing: Options and Requirements

Scheduling and Posting Options by Social Network

This article summarizes which formats you can schedule and publish on each social network, including images, videos, carousels, Stories, Reels, and threads. It also highlights the main network-specific options such as location, tags, first comment, cover images, and more.

Click each network in the table to open its detailed guide and match your post format to the supported options.

Summary table by network

Social network	Images	Videos	GIFs	Carousel / Thread	Other formats	Character limit
Facebook	Up to 10	1 video, Reels (3-90 sec)	1 GIF	No	Stories (60 sec)	16,192
Instagram	Up to 10	Up to 10 (max. 15 min Reels)	No	Carousels (image + video up to 60 sec)	Stories	2,200
Threads	Up to 20	Videos included	Yes	Threads up to 80 posts	Ghost post	500
X	Up to 4	1 video	1 GIF	Threads up to 80 posts		280 / 25,000 (X Premium)
Bluesky	Up to 4	1 video	1 GIF	Threads up to 80 posts		300
LinkedIn	Up to 20	1 video	1 GIF	Carousel (image or file)	Documents (PDF, PPT, DOC)	3,000
Pinterest	1 image	1 video	No	No		500
TikTok	Up to 35 images	1 video (3-10 min)	No	Image carousel		2,000 (auto) / 2,200 (manual)
YouTube	No	Shorts (≤3 min), long videos	No	No	Shorts (vertical/square)	5000
Google Business	1 image	1 video (Photo format)	No	No	Post (text + image + link)	1,500

Check the daily posting limits on social networks before planning high-volume publishing.

Network-specific features

Feature	Facebook	Instagram	Threads	X	Bluesky	LinkedIn	Pinterest	TikTok	YouTube	Google Business
Location	✅	✅	❌	❌	❌	❌	❌	❌	❌	❌
Mentions	✅ (Pages)	✅	✅	✅	✅	✅	❌	❌	❌	❌
Alt text	✅	✅	✅	✅	✅	✅	✅	❌	❌	❌
Tag people	❌	✅	❌	✅	❌	❌	❌	❌	❌	❌
Add title	✅	✅	❌	❌	❌	❌	✅	❌	✅	❌
First comment	✅	✅ (feed)	❌	❌	❌	✅	❌	✅	✅	❌
Add cover / thumbnail	✅	✅	❌	❌	❌	✅ (video)	✅ (video)	✅	✅	❌
Hashtag search	❌	✅ (premium)	❌	❌	❌	❌	❌	✅ (premium)	❌	❌
Promote post	✅	✅	❌	❌	❌	❌	❌	❌	❌	❌
Who can reply	❌	❌	✅	✅	❌	❌	❌	❌	❌	❌

Exclusive features by network

Instagram

Mix formats in a carousel.
Add collaborators.
Tag products.
Tag audio in Reels.
Choose whether Reels appear in the feed.

Bluesky

Add post languages to help Bluesky classify the content.

Show a link preview when the post contains one link and at most one image.
Create carousels with PDF documents.

YouTube

Set audience as made for kids or not made for kids.
Choose privacy: Public, Unlisted, or Private.
Add category and tags.

Select an existing board or create a new one.
Add a link.
Use the new Pin format.

TikTok

Allow comments.
Add random music.
Enable Duet.
Enable Stitch.
Mark commercial content.
Choose privacy options on personal accounts.

Additional notes

Review the image and video requirements to make sure your files meet the supported specs.
Open the network-specific guides linked above when you need deeper setup details.
If you need help finding a guide, use Help Center search.

Was this helpful?