Schedule and Post on Pinterest

This article explains which Pinterest formats you can publish from the platform and how to schedule them.

Available Pinterest formats

Pinterest has simplified its publishing formats. You can now work with two main types: image and video.

This means organic pin formats, including Idea Pins, were reduced to image pins and video pins. For on-site publishing, multi-page pins are no longer available. Multi-image, multi-video, and mixed media pins are merged into a single video.

Full details are in Pinterest’s documentation: Changes to Pin creation.

Format types in the platform

You can schedule and publish Pinterest content as standard Pins or with the new format using an image or video.

Promote on Pinterest

After publishing content through the platform, you can promote your posts from Pinterest. You can only promote the original format you published. See the Pinterest ads guide for more details.

How to schedule

By default, the standard pin option is selected. To change it, enable use new pin format. This selection is saved for future posts, but you can disable it at any time.

To schedule content, go to the Scheduling tab in the top menu and follow these steps:

1. Click + Create new post and select Pinterest.

2. Upload the image or video file. You can select a still from the video as the cover.

3. Add your text, up to 800 characters.

4. In global settings, you can enable the URL shortener and select SmartLinks.

5. In Pinterest settings, select or create the board where you want to publish the pin. You can also add a title and a link.

6. Select the time and day, then save the post.

For more details, see How to schedule content from the calendar.