LinkedIn

Schedule and publish on LinkedIn

You can schedule your LinkedIn content easily so it goes out exactly when you want.

💡 Use the Best Times feature to find when your audience is most active and check the media requirements to make sure your content looks perfect.

✏️ Key Points

  • Content: create posts and polls.

  • Media: attach up to 20 images, one video, a GIF, or a document (PDF, PPT, DOC). You can’t mix formats.

  • Cover image: upload a cover for your video.

  • Character limit: 3,000 per post.

  • Alt text: supported. Click the ALT button to add yours.

  • Mentions: type the page name exactly as it appears in the URL (e.g., @the-coca-cola-company). While typing, autocomplete will help you pick the right name.

  • First comment: click the speech bubble icon to add a first comment with extra info like hashtags or CTAs.

How to create a LinkedIn post

To schedule a post, head to the Planning tab in the top menu and follow these steps:

  1. Click “+ Create new post”, choose LinkedIn and then Post.

  2. Add your text. You can also mention other accounts.

  3. Optional: Upload your media – up to 20 images, videos, or GIFs. You can also add a cover image.

  4. Global settings: enable the URL shortener and choose your SmartLinks.

  5. LinkedIn-specific settings:

  • Show link preview: enable this to show a preview of the last link in your post. Only works with one link and max one image. Otherwise, it’ll post without a preview. More info here.

  • Image carousel: enable this to post a PDF document with your images as a LinkedIn carousel instead of a regular gallery. More info here.

  1. Pick the time and date, then save the post.

🔍 Want more engagement? Try a poll. It’s quick to set up, encourages interaction, and can give you great insights. 👉 Here’s the step-by-step guide

Media requirements

➡️ Image specs

  • Format: JPG or PNG.

  • Max size: 5 MB.

  • Recommended resolution: 552 x 276 px.

  • Aspect ratio: between 3:1 and 2:3. Images outside this range will be cropped.

➡️ Video specs

  • Format: MP4 or GIF. MOV is not supported.

  • Size: 75 KB to 512 MB.

  • Duration: 3 seconds to 15 minutes.

  • Resolution: min 256×144, max 4096x2304.

  • Aspect ratio: 1:2.4 to 2.4:1.

  • Video bitrate: 192 kbps – 30 Mbps.

  • Recommended audio bitrate: 128 kbps.

  • Recommended frame rate: 10–60 FPS.

➡️ Document specs

  • Formats: PDF, PPT, PPTX, DOC, DOCX.

  • Max file size: 100 MB each.

  • No storage limit.

  • Max character count: 5 million per file.

  • Page size: must be the same throughout the document.

  • Max pages: 300.

  • Aspect ratio: 4:3.

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