How to create ad campaigns
This article explains how to create ad campaigns for Google Ads and Meta Ads from the platform.
Create ad campaigns
You can create campaigns for Google Ads and Meta Ads from the Ads section in the top menu. To start, click Create campaign.
Follow these steps:
Set up the campaign name, landing page URL, advertising platform, objective, and ad location.
The Meta pixel must already be configured in the account before you create a Meta Ads campaign. For setup details, see How to Set Up and Install a Meta Pixel.
Add locations.
Choose the audience by gender, age, and language.
Optionally add interests to refine targeting.
For Google Ads only, add campaign keywords. A practical range is 10 to 30 keywords.
Design the ad by selecting the photo and logo, then add the company name, ad title, and description. On the right, you can preview how the ad looks on each network. You can upload media from your computer or the image bank and edit it with the same image editor available in the planner.
Only image uploads are supported at the moment. Video ads are not supported in this flow.
Google Ads requirements
Images
Horizontal 1.91:1: recommended 1200 × 628 px, minimum 600 × 314 px.
Square 1:1: recommended 600 × 600 px, minimum 300 × 300 px.
Logos
1:1 ratio: recommended 1200 × 1200 px, minimum 128 × 128 px.
4:1 ratio: recommended 1200 × 300 px, minimum 512 × 128 px.
Meta Ads requirements
Check the format-specific specifications here.
Set the campaign budget. You can choose a total budget or daily budget, plus manual or automatic bidding and campaign duration.
Meta and Google may require a minimum spend based on account settings. The platform shows that minimum during setup.
For Meta Ads, the minimum budget is usually 1 USD. More information is available in this Meta article.
The beneficiary and payer fields are mandatory in the EU and associated countries. Outside those regions, any text can be entered to continue.
If those fields are already configured in the Meta Ads account, they are filled in automatically. If not, you must complete them the first time. Meta explains those fields here.
Review the summary and click Create Campaign. The campaign is then sent to Meta or Google for review and approval.
You can pause, reactivate, or remove a campaign from Ads > Campaigns > Status.