How to analyze all your networks
This guide shows which metrics are available by platform and links to the detailed metric reference for each channel.
Data available by social network
Platform | Organic | Paid |
|---|---|---|
✅ | ✅ | |
✅ | ✅ [1] | |
🧵 Threads | ✅ |
|
🌌 Bluesky | ✅ |
|
🐦 X (Twitter) | ✅ | ✅ [2] |
✅ |
| |
✅ |
| |
🎵 TikTok | ✅ | ✅ [3] |
📍 Google Business Profile | ✅ |
|
▶️ YouTube | ✅ |
|
🎮 Twitch | ✅ |
|
📢 Meta Ads |
| ✅ |
🔍 Google Ads |
| ✅ |
📣 TikTok Ads |
| ✅ |
Notes:
[1] Posts include only organic data. To see promoted data, you must add the Meta Ads account.
[2] Promoted post data is shown, but Twitter Ads data is not included.
[3] TikTok data includes posts configured as "Only show in ads", available only for TikTok Business accounts.
Most consulted metrics
These are the metrics users check most often:
Engagement: shows how much users interact with your content. More details here.
Average reach per post: the average number of unique people reached by your posts. If the same person sees one post twice, the reach stays at one while impressions increase. On Instagram, Average reach/day is the average reach generated by the profile plus all publications, while Average reach/post refers only to posts. You can estimate total reach by adding the reach of all posts or multiplying average reach by the number of posts published in the selected period. Total reach can still look distorted when the same person sees several posts because the combined result is not unique.
Impressions: the total number of times your posts were displayed. Impressions are post-based, so the same account can see more than one post and generate more than one impression while still counting as one reached person. On Instagram, the Impressions value in the Profile section includes profile-level impressions, including all posts, while the Impressions value in the Posts section covers posts only.
Comparison data: the percentage shown under some metrics compares the selected period with the previous equivalent period. If you select one week, it is compared with the previous 7 days. Keep in mind that some months have 31 days and others 30, so a 30-day month is compared with the previous 30 days, not always the full previous calendar month. Reports work differently because they compare with full previous months.
Conversions: the number of conversions achieved by each campaign, based on the conversion configured in Facebook Pixel settings. In the Campaign List, open Columns to see all available campaign metrics. More information here.
Metrics by social network
The top social media news every Sunday in your inbox. We collect the most relevant updates so you do not have to track them yourself. Subscribe to the newsletter here.