TikTok Ads Metrics

TikTok Ads

If you run TikTok Ads campaigns here you have all the information and metrics you need to analyze your TikTok Ads:

Account

✅ REACH

• Impressions: Total impressions achieved by the account in the selected period.

• Cost: It is the total cost of all campaigns. It is displayed in the currency in which the TikTok Ads account is set up.

✅ RESULTS

• Clicks: Total number of clicks received in your ad campaigns

• Conversions: Total number of conversions achieved by all your ad campaigns.

• Cost: It is the total cost of all campaigns. It is displayed in the currency in which the TikTok Ads account is set up.

✅ PERFORMANCE

• CPM: Cost per thousand impressions. The formula is: Spent / Impressions x 1000

• CPC: Cost per click. Spent / Clicks

• CTR: Click Through Rate. Clicks / Impressions x 100.

• Cost: It is the total cost of all campaigns. It is displayed in the currency in which the TikTok Ads account is set up.

Campaigns

✅ LIST OF CAMPAIGNS

• Campaign: name of the campaign.

• Updated: Date of the last update of each campaign.

• Clicks: Total clicks received by each campaign.

• Conversions: Total number of conversions by campaign

• CPM, CPC and CTR of the campaign.

• Cost: cost of the campaign.