Competitor Analysis

Competitor Monitoring in Metricool

Analyzing your competitors allows you to identify what works in your industry and make better decisions for your content. In the Competitors section of Metricool, you can access key metrics without needing permissions. Through the API, we retrieve public information from each profile so you can compare it with your own in a simple and visual way.

Add favorite competitors ⭐

Mark competitors with a tag to make it easier to identify them within the list. They will be marked with a star and will be visible in the table, the comparison table and the report.

Available Metrics

➡️ Followers and Likes: These data points can only be monitored from the moment of connection and do not include historical data from before.

➡️ Posts

ℹ️ By clicking the "Posts (All)" button in the header, you can view all competitor posts, sorting and comparing them by the metric of your choice.

• Availability: Once you connect a competitor, you’ll have access to their posts starting from the 1st of the previous month.

• Available data sync: You can sync up to 300 posts from the competitor's account history, from the moment of connection and depending on API availability for each platform. To request this, contact our team via chat.

• Additional History: If another user had previously added the same competitor, there might be more stored data available.

• Engagements: Competitor interactions (reactions, comments, shares, reposts...) are calculated as an average per post, dividing the total number of each interaction by the number of posts made during the selected period.

• More Stats: Click "More Statistics" next to the competitor’s name to open a new window with additional details and metric trends.

Specifications for X (Twitter)

• Posts: The last 100 posts or the last 30 days are imported, whichever limit is reached first.

• Previous history:Posts prior to this range cannot be retrieved.

• Daily updates: From the moment of connection, posts from the previous day will be synced for each added competitor.

How to Compare Competitors?

With the option to compare competitors, you can choose competitors and compare them against each other. You will also be able to view the latest posts of each competitor in one table, and thus dive into a thorough performance analysis.

Follow this steps :

1. Log in to Metricool, choose the social network (available for Facebook, Instagram, Twitter/X, and YouTube) and scroll down to “Competitors“.

2. Click “Compare” in the top right.

1. Select the competitors and click compare again.

In a new tab, Metricool will show a comparison of the accounts you’ve selected.