X (Twitter) Metrics
This article explains the available X metrics and how to read them in the platform.
X (Twitter)
The data for X is organic. X ads are not included, but the API provides information on whether a post was promoted.
Considerations
Impressions: the platform shows impressions obtained by posts during the selected period. X includes impressions generated during the period, even from posts published months earlier.
Interactions: X considers more interactions than those provided through the API, so they are not available in the platform. You can view the details here.
Posts with mentions: Posts that start with a user mention, such as "@username", are considered replies, not original posts.
Posts with multimedia files: Files must be in the media section, whether they are replies or original posts.
Post list: The post list does not show reposts. Only the number of reposts is included.
Below, you’ll find all the available metrics for your X account:
COMMUNITY · POSTS · COMPETITORS
Community
✅ GROWTH
Followers: Total number of followers at the end of the selected period.
Following: Total number of users the account follows.
Posts: Number of posts published in the selected period for Advanced and Custom plans. Includes posts, reposts, and replies.
Followers growth: Growth in followers during the selected period.
Daily followers: Average number of followers gained or lost per day in the selected period.
Followers per post, Following, Daily posts, Weekly posts: Average values for the selected period.
💡 If you hover over the arrow icon next to the numbers, you can see the variation for the current period compared with the previous equivalent period. For example, if you select a week, it compares with the previous 7 days.
✅ BALANCE OF FOLLOWERS
This records all follower changes in the selected time span. If a follower unfollows and then follows again on different days, it counts as two follower actions. Deleted or restricted accounts are not included.
The follower balance helps analyze how your community reacts to your posts and which days you gain or lose the most followers.
Acquired: Followers gained in the selected period. If accounts were blocked or deleted during the period, they may not appear in the dashboard but can appear in the report.
Lost: Followers lost in the selected period.
Posts: Balance of the number of posts from the account in the selected period, based on the difference between the current day and the day before the selected period.
✅ ACQUISITION
Gained - lost: Followers gained or lost in the period. The list is sorted from most recent to least recent within the selected period.
Posts published in period
Shows the posts that were published within the selected period. The data displayed corresponds to the accumulated performance of each post, from its publication date up to yesterday. The filter only determines which posts are included based on their publication date.
👀 On X, posts that start by mentioning a user are considered replies rather than original posts. If they include images, those files must be added in the media section.
✅ SUMMARY
Engagement: See section What is engagement?.
Impressions: Number of times posts were displayed. Impressions generated from reposts are not counted.
Interactions: Total interactions received, including likes, reposts, replies, quotes, link clicks, and profile clicks.
Posts: Total number of posts published during the selected period.
👀 Regarding impressions, the platform displays those obtained from posts within the selected period. X includes impressions generated during the period even for posts published in previous months.
✅ INTERACTIONS
Likes: Total number of likes on posts.
Reposts: Total number of reposts on posts.
Replies: Total number of replies to your posts.
Quotes: Total number of quotes of posts. A quote happens when someone quotes a full post and adds a comment.
Profile clicks: Number of times a user clicks parts of a post such as the display name, username, or profile picture.
Link clicks: Number of times a user clicks a URL or URL preview card within a post.
Posts: Total number of posts published during the selected period.
Daily likes: Average number of likes per day within the selected period.
Likes per post: Average number of likes per post included in the period.
Daily reposts: Average number of reposts per day within the selected period.
Reposts per post: Average number of reposts per post included in the period.
👀 X considers more engagement types than the API provides, so they are not available in the platform. You can see the details here.
✅ TYPE OF POSTS
Data from reposts, replies, and original posts from your account during the selected period. This can be viewed as a chart or table.
Impressions: Organic and promoted impressions of your posts.
✅ LIST OF POSTS
Remember that the post list does not display reposts. It only shows the total number of reposts obtained. For Starter plans, only posts published from the planner are displayed.
Date: Publication date of the post.
Impressions: Total number of impressions of the post.
Likes: Total number of likes on the post.
Reposts: Total number of reposts of the post.
Replies: Total number of replies to the post.
Quotes: Total number of quotes of the post.
Link clicks: Total number of link clicks.
Profile clicks: Total number of times users clicked to view your X profile from the post.
Engagement: See section What is engagement?.
Video views: Total number of video views for posts with video. The main X video view metric is triggered when a user watches a video for at least 2 seconds while at least 50% of the player is visible.
Competitors
✅ LIST OF COMPETITORS (SUMMARY MENU)
Followers: Total number of followers of each competitor.
Following: Total number of users followed by each competitor.
Posts: Total number of posts published in the selected period.
Likes: Average number of likes received by posts published in the selected period.
Reposts: Average number of times each post published in the selected period was reposted.
Engagement: See section What is engagement?.
✅ LIST OF COMPETITORS (MORE STATS MENU)
⚡️ COMMUNITY
Growth: Evolution of followers, following, and posts in the selected period.
⚡️ POSTS
Interactions: Total likes and reposts, along with an evolution chart, and the number of posts published in the selected period.
List of posts: A list of all posts published in the selected period, with the number of likes and reposts received by each one.
Annex: Deleted metrics
As of April 1, 2024, the following metrics are no longer available. You can still consult them if they exist in your historical data for previous periods.
Second Level: Followers of your followers, also known as potential followers.
Mentions: Total mentions received in the selected period. This includes replies and explicit mentions with the @ symbol.
👀 The platform counts replies, explicit @mentions, and reposts with or without quote from your posts whenever the analyzed account appears on another account’s timeline. However, the X mentions tab only shows direct mentions.
What is engagement?
Engagement measures how users interact with your content in relation to how visible or far-reaching it is.
In the platform, you can choose between different calculation formulas.
Note: The engagement of competitors is calculated differently from your own account. We recommend adding your own account as a competitor to make the data comparable.
Learn more here.