How to connect social media and ad platforms

Before you start planning content, analyzing metrics, or managing messages, you need to connect your accounts.

This guide shows what you can connect and how everything is grouped under one brand for easier management.

What can you connect?

Click each platform to open the step-by-step guide:

• A website or blog

• A Facebook Page

• A professional Instagram account: Business or Creator

• A Threads account

• An X (Twitter) account

• A Bluesky account

• A LinkedIn profile or page

• A Pinterest account

• A TikTok account

• A Google Business Profile location

• A YouTube channel

• A Twitch channel

• A Meta Ads account

• A Google Ads account

• A TikTok Ads account

If the wrong profile connects, see The connected account is not the correct one.